How to get people to share photo's using their cellphone

I recently read a research that indicated that on a global avarage, only 35% of camera phone users send photo's using MMS. The majority seems to transfer photo's to their PC first and subsequently share photo's using email or websites. Apart from the lack of proper preprositioning, nobody seems to know the real reason. I can think of two.

First of all, people's lives are generally visually not interesting enough to share pictures on a day by day basis. Secondly, in order for a new technology to become succesfully adopted, it should stay as close to the original usage routine as possible. So in this case, the networks should provide for a tool that mimics real life usage of photography; sharing albums (or a staple of photo's) after a major event. What MMS delivers is the unworldly possibility to share one photo at a time.

So, copying Apple's photocasting concept, how about we let people compile albums on their handsets and publish an RSS feed of them on a operator hosted platform? We could then let users share a link to the RSS feed by SMS and let the recipient subscribe to the RSS album and download at will. The sender only pays a small premium for each invite.

Although the desktop PC will remain the dominant platform for sharing photo's, I'm sure this will increase the share of mobile photo sharing. If implemented properly offcourse.